Have you ever wondered your way the fortune 500 use direct response marketing? This week's interview is light and portable Chief Marketing Officer of Best Buy, Barry Judge (Fortune 500 rank: 72). Barry is known for its $500M annual advertising spend at his disposal. Methods their marketing online is direct response committed. But one with the really interesting things about the call was learning the way that they track and analyze everything within each store to find out what performs best - and everything is tracked back to overall demographics via your rewards bank card. Its working, since Best Buy is securing $35 billion annual total wages.

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Barry: Yes, exactly. You must make particular the those who are the most loyal don't go everyplace. Make sure you invest in the individual because they're going to drive your business going forward. You can't lose those guests. If you lose one of those customers, you need to get 80 new regulars. You shouldn't just treat them like all the others. You treat them differently, and then you've a better chance of holding onto them.

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